Jeri Susan Adleman
A Data Mining and Marketing "Wiz Kid"

 

 

Jeri Susan Adleman
Brilliant at turning company data into dazzling diamonds of opportunity.

 

Jeri Susan Adleman
PO Box 991
Plainview, NY 11803
Phone: (516)728-7924


Name: Jeri Susan Adleman

Mailing Address: Post Office Box 991, Plainview , NY 11803

Phone: (516)-728-7924

E-Mail: jerisu@aol.com

Areas of Experience and/or Expertise

Database marketing (multivariate modeling)
Planning, analysis, interpretation of tests
Acquisition, retention of customers
Implementation and reconciliation of results
Direct marketing, CRM, branding
Questionnaire and survey design, analysis
Client and vendor relations                                               
Strategic planning and tactical production
Budgeting
Internet marketing, SEM
Expert with all data sources
Marketing, interdepartmental management
SAS, MS Office, Access
Managed up to six direct reports

Major Corporation and Companies Serviced In A Consulting Capacity

Readers’ Digest    
American Express    General Motors
Citibank    ITT    
Time Life   JC Penney
Bank of America     LL Bean
South Africa      Seagram’s
GNC     1800 Flowers
Parent’s Magazine         American Lung Association

 

 

 

 

 

 

Experience

2008-10            Adjunct Professor                                     NYIT,  School  of Mgmt, Old Westbury

2003- 8             VP,  Direct Marketing                                Direct Marketing Advertising, Hicksville

Responsible for acquisition efforts for Globe Life Insurance and Doctors’ Trust  products.  Includes testing (design, execution and interpretation of results), modeling, data enhancement, coordinating and supervising various efforts.  Giving advice on copy based on test and implementation results. Managed one programmer exclusively, managed six programmers indirectly.

Added $8 million to bottom line by redoing testing procedures, adjusting media mix, compacting data, changing definition of success and improving targeting.

1998-2002              VP,  Customer Information                      Citibank, New York

Determined data needs in house and out of house to acquire and cross sell customers.  Used statistics to make that data actionable information.  Forecasted “sales” and customer value. Changed testing protocols and advised product managers and VP’s through presentations, how to promote the initial product (several credit cards and mortgage) through presentations.  Had seven direct reports.

Unified marketing analytics and database programming into two departments rather than eight.
                                                                                                                                                       
1992-1998              Director, Marketing Services                     American Express, New York

Managed team of computer, statistical and marketing managers and analysts serving as an in house consulting group.  Aided top executives with new product ventures in credit cards and merchandise.
Determined value of outside data sources.

Changed customer segmentation to a multiattribute analysis rather than a single characteristic definition.

Education              New York University Stern and GBA  
                                  BS, MBA  - Statistics, Marketing, Economics

Some Specific Statistical Techniques Used

Experimental Design
ANOVA
Principal Components 
Factor Analysis
Hypothesis Testing
Statistical Difference in Proportions using Log Odds
CHAID
Conjoint Analysis
Chi Square
ETS
Markov Chains

 

 

Help is at Hand Is our way of offering assistance to bring the right companies together with the right potential team members who can advance the things for all of us. We post each set of credentials and information about each person at no fee and with no promises neither to those companies or employers looking for help nor to those whose vita we are posting. We do it strictly as a courtesy and trust that in all instances seekers and finders on both sides of the equation will do their respective due diligence to learn all that they can about each other before investing any time or resources into advancing the potential of the professional relationship that may exist.

We place the information as provided to us by the available professional and with their express permission to do so. We make no claim as to the authenticity or accuracy of any such material and invite those interested parties to reach out directly to each candidate who might seem appropriate to their needs.

That said, if anyone wishes to offer suggestions or has a comment, please feel free to contact us at the numbers or e-mail address below. Thank you.

 

Call (800)839-2920 or Fax to (888)329-6287 or e-mail HelpIsAtHand@geoffreydrewmarketing.com and get the ball rolling.

 

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Help is at Hand

a service of Geoffrey Drew Marketing, Inc.
3000 Hempstead Turnpike, Suite 305
Levittown, Long Island, NY 11756 USA

International Phone: 516-501-0742
International Fax:
516-501-0753
USA, Canada, Puerto Rico Phone: 800-839-2920
USA, Canada, Puerto Rico Fax: (888)329-6287
E-mail:
LegendaryPersonalities
@geoffreydrewmarketing.com

 

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