Jeri Susan Adleman
|PO Box 991
|Plainview, NY 11803
Name: Jeri Susan Adleman
Mailing Address: Post Office Box 991, Plainview , NY 11803
Areas of Experience and/or Expertise
Database marketing (multivariate modeling)
Planning, analysis, interpretation of tests
Acquisition, retention of customers
Implementation and reconciliation of results
Direct marketing, CRM, branding
Questionnaire and survey design, analysis
Client and vendor relations
Strategic planning and tactical production
Internet marketing, SEM
Expert with all data sources
Marketing, interdepartmental management
SAS, MS Office, Access
Managed up to six direct reports
Major Corporation and Companies Serviced In A Consulting Capacity
|Bank of America
|| LL Bean
|| American Lung Association
2008-10 Adjunct Professor NYIT, School of Mgmt, Old Westbury
2003- 8 VP, Direct Marketing Direct Marketing Advertising, Hicksville
Responsible for acquisition efforts for Globe Life Insurance and Doctors’ Trust products. Includes testing (design, execution and interpretation of results), modeling, data enhancement, coordinating and supervising various efforts. Giving advice on copy based on test and implementation results. Managed one programmer exclusively, managed six programmers indirectly.
Added $8 million to bottom line by redoing testing procedures, adjusting media mix, compacting data, changing definition of success and improving targeting.
1998-2002 VP, Customer Information Citibank, New York
Determined data needs in house and out of house to acquire and cross sell customers. Used statistics to make that data actionable information. Forecasted “sales” and customer value. Changed testing protocols and advised product managers and VP’s through presentations, how to promote the initial product (several credit cards and mortgage) through presentations. Had seven direct reports.
Unified marketing analytics and database programming into two departments rather than eight.
1992-1998 Director, Marketing Services American Express, New York
Managed team of computer, statistical and marketing managers and analysts serving as an in house consulting group. Aided top executives with new product ventures in credit cards and merchandise.
Determined value of outside data sources.
Changed customer segmentation to a multiattribute analysis rather than a single characteristic definition.
Education New York University Stern and GBA
BS, MBA - Statistics, Marketing, Economics
Some Specific Statistical Techniques Used
Statistical Difference in Proportions using Log Odds